Growing Your Practice In Tough Times…

And the key to winning the “business-growing” game in tough times is to use LEVERAGE.

Here are a couple of ways to do so…

• Start offering multi-session programs (at least 4 sessions or more)
• Plan with the “profit tunnel” in mind
• Get them in by offering what they want
• Leverage on “big guys” marketing research

Multi-session hypnosis programs

When considering adding multi session programs to your “portfolio”, think “big picture”,  the same topic could be offered in different ways, and all of them could work together in harmony to bring you more clients.

To get an idea on how to come up with a winning hypnosis program, read the following post: Ever Wonder How To Come Up With A Winning Hypnosis Multi-Session Program?

Here are some other places to “fish” for ideas:

• For Dummies or Complete Idiot’s Guide books
• Google or Yahoo news
• CAM (Complementary & Alternative Medicine) articles for a specific issue (like asthma, etc)
• Google keyword tool

You hypnotherapy practice “Profit Tunnel”

You can think of it at your pathway to building a relationship with your clients that begins with their first “commitment” to your services. Once that initial relationship is established, you build on that relationship by evaluating the needs of your client and identifying what else could benefit  them.

In today’s economy taking this model into consideration could mean much more to your bottom line than you think, because people are much more cautious about trusting with their wallets with someone they don’t know. That’s why just getting them “IN” is much more important than having them call you to schedule a session, because it gives you an opportunity to build a relationship with them and as a result, build  rapport.

The Profit Tunnel is a life-line for every business and not just for a hypnotherapy practice, especially when you look at it from the “What Else” stand point of view — “What else can I offer?”, “Where else can it help?”, “How else can I help?”

Also… If you want your business cards (or other marketing materials you create) to bring you clients – speak to their “hot buttons” or what keeps them up at night.

The good news is… There are many companies that can afford paying billions of dollars for marketing research. Why is it a good news? – Because you can leverage on their work.

For example, books “For Dummies”…

Did you know that they approve a book for publishing ONLY when their marketing research tells them that they will be able to sell at least 250,000 copies of this book? And guess what… -  As you open a Table of Contents, you will find a gold mine – each chapter could potentially become one of your sessions in your hypnosis program, or training, or report… the sky is the limit here.

To your success!